I founded Weingartner Advisory after 24 years in communications, the last eight of them as EMEA Communications Director at Intel. An electrical engineer by training, I work with agencies and with companies that need someone senior on their side.
Where to focus and what to say, set up so that you can run it.
02Difficult decisions, such as site changes or restructurings, planned so that employees and the public hear the right things in the right order.
03For start-ups and smaller firms. It starts with an analysis of what is already there and ends with a plan you can work with.
04For agencies. Someone in the pitch who knows the client's world from the inside, and a fast start after the win.
05For agencies. I lead or support the account for the length of the project, under your name.
06Strategic communications for companies taking their business from Europe to India, or from India to Europe.
In Berlin, the German government and Intel signed a revised letter of intent. I wrote the announcement with the federal press office and set up the CEO's Tagesschau interview in front of the chancellery.
The project in Magdeburg, planned at more than €30 billion, was set to be the largest foreign investment in Germany's history. I led its EMEA communications through every phase.